Copyright 2006 John Jantsch
So, you ultimately determined to take the weblog leap. You’ve heard all approximately the marketing and search advantages so that you stepped as much as the plate and signed up for a TypePad, MovableType or WordPress weblog software program package and now you’re a blogger.
Okay, now what? Add the 10 essential running a blog tools listed below and you will also be properly in your manner to creating and selling a weblog that is a effective advertising tool. I’ll provide an explanation for the usage of the tool and offer some tips, along with the tools I use on my own blogs along with the DuctTapeMarketing weblog.
The satisfactory way to find out about blogs and running a blog is to read, or at least test, lots of blogs. One of the wonders of blogs is that you may have each new post from every blog you want to study added on your computer or to on line location thru RSS, so that you can easily examine and test the posts of many blogs in a completely brief time. Newsgator is a superb online desire for feed reading and also has a version that integrates with Outlook. I use a unfastened on-line service know as Bloglines. Http://www.Bloglines.Com
You want to make it easy to your blog site visitors to enroll in your blog’s RSS feed – with the intention to study your weblog in their favorite feed reader. The first-rate way to do this is to go to FeedBurner and burn your very own RSS feed their and use the gear they provide to set up automatic subscriber hyperlinks so folks that need to apply Bloglines, Google Reader, MyYahoo or Pluck, as an example, can click on one button to subscribe. Tech types can determine this out without the buttons but why now not make it smooth for every person to determine out.
Side word – subscribe to each of those your self and you’ll pressure a few blog spiders to visit your web site. Http://www.Feedburner.Com
Email subscription alternative
A lot of people will never get the whole feed issue, however anyone receives electronic mail. Create an option for human beings to subscribe with the aid of supplying you with their electronic mail deal with – they will in reality receive your blog posts like an email message. FeedBurner gives this provider for free. FeedBlitz is some other choice or, in case you have already got an autoresponder electronic mail list carrier they may provide this provider. AWeber offers this and allows me integrate those weblog e mail subscribers into my other mailing lists.
Blog and RSS directories
There are masses of blog and RSS directories and getting indexed in lots of may be an excellent aspect. I use a piece of software known as RSS Submit, but you may additionally go to Robin Goode’s often up to date list and post your weblog and feed by hand.
Hint: enroll in the RSS feed he gives and you will be notified when new directories are added.
Pinging is a term used for letting the various blog and RSS directories recognise when you have posted new content. Again, FeedBurner offers this as an automatic option known as PingShot and you ought to set off it. PingGoat and Ping O Matic are different alternatives but they require that you go to and replace your document whenever you publish new content.
As you surf across the web or hop from blog to weblog you may discover sites that you want to point out for your readers. Online bookmark managers let you bookmark and categorize web and blog pages as you gather them and are a exquisite tool for handling all the stuff you discover at the net. I use del.Icio.Us however BlinkList does a first-rate job as properly. Http://del.Icio.Us
I like to song a few key stats in actual time as it shows what different blogs is probably linking to you or posting about your blog. A lot of people much like to tune this kind of thing for amusing and regularly visit sites like Technorati. I want to track it for networking possibilities. I use a device called MyBlogLog because it lets in me to look where visitors is coming from but additionally tracks what hyperlinks on my weblog visitors are clicking on. It’s first-rate how this information can help you write extra successfully. (MyBlogLog also ranks your links so site visitors can see which hyperlinks on your website are the maximum famous.)
With maximum blog software program you ought to log on and put up using a set of equipment supplied by way of the blog software. Many bloggers like to use a laptop utility to create and publish their posts as it offers them a few more equipment and permits them to more without difficulty integrate content material and files on their laptop. Http://w.Blogger.Com
I use w.Blogger however additionally like Performancing, Qumana and ecto (apple folks) (w.Blogger additionally doubles as a really easy HTML editor.)
Tell a chum script
My blog software program (pMachine) has a feature that lets in a reader to click on a link and ship the publish to a pal. This tactic brings me lots of readers. You would possibly strive looking right here for a few easy scripts that try this identical
Republish your feed headlines
The ability to republish your blog posts on different web pages, sites you own or web sites of strategic partners is a fantastic manner to show folks to you blog content material. One extra time we turn to FeedBurner for a painless way to republish your blog put up to any web page you choose with something they call BuzzBoost